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What are the best ways to show that a mark does not have secondary meaning and thus is not distinct under 15 U.S.C. 1052(f)? Having

What are the best ways to show that a mark does not have secondary meaning and thus is not distinct under 15 U.S.C. 1052(f)?

Having the relevant authorities and case law to look at would be helpful. You shouldn't need more info than that.

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