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What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? How do information systems help to achieve this? Explain with three

 What are the business benefits of analyzing customer purchase data and constructing behavioral profiles? How do information systems help to achieve this? Explain with three examples how customer relationship management has helped organizations gain competitive advantage. 

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Analyzing customer purchase data and constructing behavioral profiles can provide several important business benefits These benefits include Improved Customer Understanding By analyzing customer purch... blur-text-image

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Management information systems

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Authors: James A. O Brien, George M. Marakas

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