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What are the cost implications if the company explores the option of producing inhouse and selling direct to retailers and repair shops?
What are the cost implications if the company explores the option of producing inhouse and selling direct to retailers and repair shops?
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
