Question
What are the current microenvironment, macroenvironment, and global marketing environment factors that affect McDonald's marketing strategies and how do they affect marketing decisions?
What are the current microenvironment, macroenvironment, and global marketing environment factors that affect McDonald's marketing strategies and how do they affect marketing decisions?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
