What are the dataset that we could use that are useful in answering the fundamental questions relevant in the scenario? 

2. What would be the cost benefit analysis for this scenario? SWOT analysis? Geographical information systems (GIS)/spatial data analysis, and environmental scan of the approach to the problem? 

3. How do project planning/management and data modeling help to address this business scenario? 

4. How might data analysis and geospatial information give the business a competitive edge over those who do not have geospatial knowledge? 

 

Scenario A: Assessment of Retail Locations To: SoCal Regional Manager, SuperBig Coffee Company Fr: Mr. Kopano Koffie, President, SuperBig Coffee Company Re: Southern California Acquisition As you are aware the board of directors of the SuperBig Coffee Company has indicated an interest in buying out stores owned by Local Roast Java, a regional chain in your area. As the Southern California regional manager I believe you are in the best position to evaluate the Southern California market. To help you begin this process, I wanted to share several relevant details that will help you to complete this task: Past research shows that shops are most successful when located along major artery streets. In most cases, these should also be located near concentrations of likely customers, usually this would be within two miles of the neighborhoods customers live in or near office parks, hospitals and shopping districts. Our company's typical customer is a college educated, middle class, professional, owns a car and lives in a neighborhood that is at least 50% owner occupied. Since many of our customers prefer to use a drive through on their way to work or business meetings it is essential our locations provide easy access. Access off a major street both into and out of the parking lot is ideal, preferably in a stand-alone location, rather than in a shopping center with competing traffic and parking demands. Our shops require a minimum of 500 square feet of space (and in higher traffic areas, up to 1500 square feet) located in an area that is zoned commercial or retail. Talking with our property attorneys, we should anticipate retail space in Southern California will rent at rates of between $15-25 per square foot. A typical, successful location in this region should gross $750,000 annually, however, we can justify less, so long as we net at least $100