Question
What are the differences between membership groups and aspirational groups in influencing individual consumer behavior? Please give one example b. What are the differences between
What are the differences between membership groups and aspirational groups in influencing individual consumer behavior? Please give one example
b. What are the differences between lifestyle and personality when these factors influence individual consumer behavior? Please give one example
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
