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What are the different functions of the channel? Describe thoroughly. Describe functional spin-off theory and its implications. Describe what may happen if the supplier has
- What are the different functions of the channel? Describe thoroughly.
- Describe functional spin-off theory and its implications.
- Describe what may happen if the supplier has the ability to provide all of the channel functions in an effective and efficient manner.
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
