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What are the different quadrant names of the Boston Consulting Matrix? Provide an example of a brand for each of the Matrix quadrants using the

What are the different quadrant names of the Boston Consulting Matrix?

Provide an example of a brand for each of the Matrix quadrants using the Goodman Fielder brands .

Below is the link to the website https://goodmanfielder.com/countries/new-zealand/

How can a Procurement professional use this matrix is support their buying categories ?

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