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What are the different roles of the buying team (users, initiators, influencers, gatekeepers, deciders, purchasers) - (Chapter 3)? Then what are their primary communication/social styles?

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What are the different roles of the buying team (users, initiators, influencers, gatekeepers, deciders, purchasers) - (Chapter 3)? Then what are their primary communication/social styles? Role Role/Responsibilities Primary Social Style Michael Salesperson - No need to complete this section Margo (CEO) Bill (Sales VP) Jennifer (CFO) Howard (Project Head)

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