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What are the elements of Graeter s marketing mix? Which are most likely to be affected by external forces in the marketing environment? Graeter s

What are the elements of Graeter

s marketing mix? Which are most likely to be affected by external forces in the marketing environment?

Graeter

s ice cream line includes smoothies and sorbets. Do you think it should consider other brand extensions such as yogurt, low

-

fat ice cream, coffee drinks, or other related products? Why or why not?

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