Question
What are the factors PRAN UHT Milk should consider while entering a new industry with a new product? Explain in details each of the factors
- What are the factors PRAN UHT Milk should consider while entering a new industry with a new product? Explain in details each of the factors you have to explore for this product which includes:
a.Economic Factors
b.Social & Cultural Factors
c.Political & Legal Factors
d.Market Attractiveness
e.Capabilities of the Company(SWOT Analysis)
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
