What are the five major characteristics of a good mission statement?

a$)$ Focus on a large number of specific goals, stress the company's values and policies, define the markets it would like to serve, take a long$-$term view, and be short and memorable.

b$)$ Focus on a limited number of specific goals, stress its values and policies, define the markets it would like to serve, take a long$-$term view, and is long.

c$)$ Focus on a limited number of specific goals, stress the company's values and policies, define the markets it would like to serve, take a long$-$term view, and be short and memorable.

d$)$ Focus on a limited nun ser of specific goals, stress its values and policies, define the markets it would like to serve, take a short$-$term view, and be short and memorable.