What are the four models of PR and give specific examples of each true or made up. (note this is discussed in two places in chapter 3)

Compare and contrast Public Relations to Advertising give at least 3 of each.

Explain the Rule of 7 as it relates to marketing.

Define Crisis Management and how Public Relations fit in.

During the Tylenol Scare, what did Johnson & Johnson do right? (Look up this story online its amazing!)

List, define, and give specific examples of the 4 phases, also know as, the Anatomy of a PR Campaign.

How is PR used in politics?