1. What are the key criteria for how to disclose?
2. What counts as a material connection?
3. Do you still have to disclose a material connection even if the endorsement is your unbiased opinion?
4. Sports Illustrated produces a series of TV commercials to promote their Tom Brady commemorative issue. The commercials feature many of the same photos included in the special issue, and the advertisement says Tom Brady's name multiple times in the voice-over. Can Brady sue Sports Illustrated for its advertising campaign? Explain
5. A company that makes ski boots obtains a video of an Olympic skier winning a race. The company then uses the video in a commercial and magazine ad for the boots without ever naming the athlete. Can the athlete sue for appropriation?