What are the key features of social media that make it an important business tool for engaging with an audience?

Choose TWO of the following:

Responses

$1$ Social media facilitates connections, engagement, and two$-$way conversationsSocial media facilitates connections, engagement, and two$-$way conversations

$3$ It is excellent for high value sales, directly after seeing adsIt is excellent for high value sales, directly after seeing ads

$2$ Employees can support the business through selling and engaging with their personal contact networksEmployees can support the business through selling and engaging with their personal contact networks

$4$ Users do not need technical skills to get up and running on social media