what are the leadership approach needed in this case study to achieve the goal of the business: The internal and external environmental factors in this case can be analyzed using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework. Internal Factors: Strengths: Multidisciplinary expertise of Ezekiel Golan in various scientific fields. The company's innovative approach to creating synthetic medicines via natural plants. The company's existing online community model. Weaknesses: The company is relatively small (2-10 employees), which may limit its capacity to manage large-scale projects. The company's reliance on students for outreach and advertising may lead to inconsistent results. External Factors: Opportunities: Growing interest in natural and alternative medicines could attract more people to the company's online community. The use of social media for outreach and advertising provides a cost-effective way to reach a large audience. Threats: The pharmaceutical industry is highly regulated, which could pose challenges to the company's operations. The company may face competition from other organizations with similar goals. In terms of leadership management, the leaders should leverage the company's strengths and opportunities to overcome its weaknesses and mitigate threats. This could involve investing in professional marketing services to supplement the students' efforts, or seeking partnerships with larger organizations to increase the company's capacity. The leaders should also ensure that they are staying up-to-date with industry regulations and competitor activities to maintain the company's competitive edge