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What are the main activities related to the external analysis? a) Identification of trends in different dimensions of the general environment b) Understanding opportunities and
What are the main activities related to the external analysis? a) Identification of trends in different dimensions of the general environment b) Understanding opportunities and threats in the industry
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
