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What are the main reasons behind the failure of British Airways in the above case study? (10 points) If British Airways had to choose between
- What are the main reasons behind the failure of British Airways in the above case study? (10 points)
- If British Airways had to choose between maintaining its reputation and gaining an advantage from cost efficiencies, which one should it choose and why? (10 points)
- How would you improve British Airways operation strategy aftermath of this event? (10 points)
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