What are the main reasons for a company to take part in an international exhibition or trade fair? Name 4 reasons for participating. 3.Explain the following export costs:. 1. Special requirements in importing market 2. Costs for payment terms 3. Delivery terms costs 4. Marketing costs 4.Explain the following: 1.Country-of-origin-effect 2.Product counterfeiting 3. Strategic alliance 4. Joint venture 5.What speaks for product standardization and what for product adaption when going international? Mention at least 3 for both options