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What are the major challenges that Amazon faced in India? How does the Indian market and consumer differ from those in the US? What actions

What are the major challenges that Amazon faced in India?
How does the Indian market and consumer differ from those in the US?
What actions has Amazon taken to adapt its services and its business model to the Indian market?
Who are Amazon's major competitors in India and what challenges does Amazon face from its established competitors?
What international marketing lessons can be learned form the Amazon experience in India?

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