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. What are the marketing implications of this situation? 2 . Evaluate the concept of peer review. What are its strengths and weaknesses? What type

.

What are the marketing implications of this situation?

2 .

Evaluate the concept of peer review. What are its strengths and weaknesses? What type of environment is required to make it work well?

3 .

Review the evidence. Do you believe the testimony presented?

4 .

What decision would you make and why?

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