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What are the marketing program economics for Breeder's Mix? Hint: Based on your targetinglpositioning analysis, you might want to choose a couple of prices {e.g.,

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What are the marketing program economics for Breeder's Mix? Hint: Based on your targetinglpositioning analysis, you might want to choose a couple of prices {e.g., premium priced canned and premium priced organic) and calculate unit contribution under these different price scenarios. Then calculate the break even point using these prices. What percentage of the target market must be captured to break even? Remember that break-even share of market should be calculated based on Boston supermarket sales of the category;r that is targeted

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