Question
What are the methodological challenges associated with operationalizing rational choice theory in empirical research, particularly in capturing the multidimensional nature of preferences, the complexity of
What are the methodological challenges associated with operationalizing rational choice theory in empirical research, particularly in capturing the multidimensional nature of preferences, the complexity of decision contexts, and the dynamic interplay between individual and collective rationality?
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There are several methodological challenges associated with operationalizing rational choice theory in empirical research particularly in capturing th...
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Marketing
Authors: Dhruv Grewal
3rd Canadian edition
1259105040, 1259105043, 1259030659, 1259030652, 978-1259030659
