Question
what are the most notable pros/cons of conducting focus group interviews? What can researchers do to minimize the problematic aspects and maximize the benefits in
what are the most notable pros/cons of conducting focus group interviews? What can researchers do to minimize the problematic aspects and maximize the benefits in the use of this method?
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Pros and Cons of Focus Group Interviews Pros Rich data Provides indepth understanding of participants attitudes motivations and experiences through discussion and interaction Group dynamics Reveals collective opinions social influences and group norms that emerge during discussions Flexibility Adaptable to various research questions and allows for probing questions based on emerging themes Costeffective Can gather insights from multiple participants in a single session compared to individual interviews Cons Dominant individuals Some participants might overshadow others limiting diverse perspectives Groupthink Pressure to conform can lead to participants expressing socially acceptable views instead of true opinions Moderation bias Moderators influence can subtly steer the discussion impacting results Recruitment bias Difficulty finding representative participants who are willing and available to participate Limited generalizability Findings may not apply to the broader population due to the small sample size and specific group dynamics Minimizing Problems and Maximizing Benefits Careful participant ...
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Auditing and Assurance services an integrated approach
Authors: Alvin a. arens, Randal j. elder, Mark s. Beasley
15th edition
978-0133125634, 9780133423815, 133125637, 133423816, 978-0133125689
