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What are the new marketing realities according to Kotler/Keller? How does it contrast with the view in Marketing Rebellion? based on Marketing Rebellion ( Mark

What are the new marketing realities according to Kotler/Keller? How does it contrast with the view in Marketing Rebellion? based on Marketing Rebellion ( Mark Schaefer) and Marketing Management (Kotler, Philip, Kevin Lane Keller & Alexander Chernev)

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