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What are the objectives identified for the airline for each of the four perspectives? What measures are used for the objectives in the customer perspective?

What are the objectives identified for the airline for each of the four perspectives?

What measures are used for the objectives in the customer perspective?

What initiatives are planned to achieve the objective in the learning perspective?

Overall, do you think the use of a balanced scorecard is important for a company to consider? Why or why not?

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