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What are the problems with International Marketing Research Question 3 options: a) Many universal theories are problematic due to response bias, e.g. yea-saying b) Standardized
What are the problems with International Marketing Research Question 3 options: a) Many universal theories are problematic due to response bias, e.g. yea-saying b) Standardized responses do not apply to all cultures c) Some cultures do not use positively and negatively worded items d) The need to please (the interviewer) prevents from openly stating opinion e) Some cultures expect complexity and change f) Some cultures think holistically (e.g. Japan, China) g) All of the above is true
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