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What are the pros and cons for a Western European sales strategy of a joint venture between Coca Cola and Jack Daniel's in terms of
What are the pros and cons for a Western European sales strategy of a joint venture between Coca Cola and Jack Daniel's in terms of amount of commitment, risk, control and potential profit?
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Structural Analysis
Authors: Aslam Kassimali
5th Edition
1305142896, 9781305142893
