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What are the risks for a global brand that is caught between the advantages of 'local' identity and the power of 'international'?

What are the risks for a global brand that is caught between the advantages of 'local' identity and the power of 'international'?

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A global brand caught between the advantages of local identity and the power of international faces several risks 1 Cultural Misalignment Striking the ... blur-text-image

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