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What are the seven steps in the offering development process? What are the key activities in each step? How should a company evaluate new ideas?
- What are the seven steps in the offering development process?
- What are the key activities in each step?
- How should a company evaluate new ideas? What are the criteria?
- What strategies do firms pursue when their products enter the decline stage?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
