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What are the significant changes taking place in todays business environment that are forcing management decision makers to rethink their views of marketing research. Discuss

What are the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research. Discuss the potential impact that these changes might have on marketing research activities.

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Recommended Textbook for

Essentials of Marketing Research

Essentials of Marketing Research

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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