What are the socio-cultural factors impacting the consumer decision making for Armani brand? ( write in 500-700 words)

Armani differentiates its product line into three tiers distinct in style, luxury, customization and price. in the most expensive, tier i, it sells Giorgio Armani and Giorgio Armani priv, custom-made couture products that sell for thousands of dollars. in tier ii it offers Emporio Armani young, modern, more affordable styles and Armani jeans that convey technology and ecology. in lower-priced tier iii are more youthful and street-savvy translations of Armani style, A|X Armani exchange, sold at retail locations in cities and suburban malls. the brand architecture has been carefully devised so each extension lives up to the core promise of the Armani brand without diluting the parents image. But clear differentiation also exists, minimizing consumer confusion and brand cannibalizations. in tough economic times, the lower end picks up the selling slack and helps maintain profitability