What are the speaker's qualifications? This may include education, work experience, or personal knowledge. What is the topic? In other words, what is the talk about? Who is the targeted audience? Consider both the immediate audience of conference attendees as well as those viewing the recording online. What is the speaker's purpose? What does the speaker hope to achieve? How was the talk organized? What was the speaker's hook? How was the body of the speech developed? How did it conclude? What is the speaker's tone? Is the talk mostly serious? Are there moments of humor? What emotions does the speaker try to elicit from the audience? What different types of evidence did the speaker use? Did the speaker use any charts, graphs, or illustrations? What is your final evaluation of the speech? Was it effective or ineffective?