What are the strategic justifications, both offensive and defensive, for a merger or acquisition in the U.S. wine industry in general? What are the strategic justifications for your specific firm to undertake a merger (either as acquirer or target) within the economic context of the simulation? That is, what are the pros for your firm to either acquire or be acquired by another firm? Value Bel Vino and Starshine using market multiples. How did you decide which comparable companies to include in your analysis? What primary advantages does your company bring to the table in a potential merger or acquisition