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What are the three products/services are sold by the Royal Corporation? Who is the decision maker for each of these products and services? What are
- What are the three products/services are sold by the Royal Corporation? Who is the decision maker for each of these products and services?
- What are the benefits to the users of each of these three products /services? Examine Mary Jones' efforts at Acme Computers, Bickford Publishing and General Hospital. What are the similarities of each of these situations?
- What could Mary Jones have done differently to sell the CCC to General Hospital? What could Mary Jones' manager done differently?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
