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What are the three types of heuristics we depend on to make quick decisions? Which is inherently bad, heuristics, biases, or both? Give one example
- What are the three types of heuristics we depend on to make quick decisions?
- Which is inherently bad, heuristics, biases, or both?
- Give one example of a bias coming from affect heuristic.
- What are the defining features of the following six biases that distinguish one from another?
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The three types of heuristics we depend on to make quick decisions are 1 Availability Heuristic This heuristic involves making decisions based on the information that comes to mind most readily or eas...
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
