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What are the two kinds of brand knowledge that make up brand equity for consumers? Group of answer choices Performance and life - cycle stage
What are the two kinds of brand knowledge that make up brand equity for consumers?
Group of answer choices
Performance and lifecycle stage
Brand awareness and brand image
Logo recognition and level of brand loyalty
All of the choices are correct
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Organization Theory And Public Management
Authors: Jonathan R. Tompkins
1st Edition
053417468X, 978-0534174682
