1. What are the unique needs in the Senior market? What segments of Seniors should your company target?

https://www.aginginplace.org/kitchen-of-the-future-remodeling-for-comfortable-aging-in-place/

1. What product line changes may be necessary to promote in the Active Senior market in Florida?

https://dailycaring.com/6-affordable-ways-to-create-a-senior-friendly-kitchen/

1. In order to increase your sales in this market, you need to communications plan that shows you understand the needs of this market and that will create a positive attitude change toward your Blue Water Senior product line. How can this be done?

https://adespresso.com/blog/customer-attitudes-design-better-ads/

1. How do message strength, source expertise, and personal relevant lead to advertising persuasion?

https://opentextbc.ca/socialpsychology/chapter/changing-attitudes-through-persuasion/

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.739.8618&rep=rep1&type=pdf

1. Summarize how and why consumers change their behavior.

https://www.forbes.com/sites/quora/2018/09/06/how-and-why-does-consumer-behavior-change/#6bda2ef686dd