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What are two lessons learned from marketing research and marketing analytics that influences the success of TV shows? (Use this week's TED Talk video to
What are two lessons learned from marketing research and marketing analytics that influences the success of TV shows? (Use this week's TED Talk video to help support your defense.), How To Use Data To
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
