What are you trying to accomplish by using social media marketing? Platforms you are proposing and why? (Facebook, TikTok, Instagram, etc.) Describe the target audience for each platform you are proposing? Content Calendar: This should encompass ALL PLATFORMS you're including in your plan. Content description and/or goals? Posting cadence? Build out a content calendar including - Sample copy - Sample imagery - Sample hashtags - Sample links Integrated Marketing Approach: Social media is part of a larger marketing effort. What are the other marketing elements of this campaign?