What are your opinions on this SWOT Analysis?

Strengths -

Quick delivery and fast customer response - C&C's manufacturing is not outsourced and hence it is able to cater to the market and adjust to the changing market dynamics and preferences of the customers in a quick and agile manner. Deleveraging - The company is paying off its debt and deleveraging its balance sheet. As the balance sheet becomes leaner its financial risks associated with high use of debt is declining considerably and significantly (Davis & Davis, 2020). Good cost management - Even as the company's sales are declining its net income is increasing. This is due to the fact that the company is managing its costs in an optimal manner and is looking to cut unnecessary expenses. Gross margin is increasing every year as cost of goods sold as a percentage of sales are declining. This means that the company is premiumizing its product portfolio (i.e. selling products with higher margins) Weaknesses -

Supply chain - The company can face supply chain problems and logistic problems in future in case it faces problems and issues at any stage or by any supply partner like Paladin Polymers etc. Falling liquidity - The company's cash reserves are falling every year due to poor management of working capital. Poor management of working capital is leading to decline in cash flow from operations. If the company does not rectify this situation it might start facing serious cash troubles in the near future (Davis & Davis, 2020). Cyclical decline in sales - The sales numbers are cyclical and the company needs to take steps to ensure that the cycle is smoothened a bit so that it does not experience a significant cyclical decline in sales in the future. Opportunities -

Focus on selling premium products - The case says that there is good demand for uniforms that are durable and of high quality. The company can make use of new manufacturing technologies to augment the quality of its baseball uniforms and this will enable it to amplify its niche and charge higher prices. Diversification - The company can look at entering other related markets like uniforms for basketball, football, etc. These are popular sports in the USA and the demand for these uniforms would be high. The company can also look at manufacturing and selling sports-related accessories as well. These steps will also help it to solve the problem of cyclical sales. Threats -

New competition - As barriers of entry are not too high new players might enter the industry and this might bring down C&C's sales and profit margins. The new players will also take away market share from C&C (Davis & Davis, 2020). Cheaper products that are manufactured in low-cost locations like Bangladesh - In case of economic slowdown the sale of niche and premium uniforms will decline. The economic slowdown and recession will see demand rising for cheaper uniforms that are usually made in low-cost locations like China, Vietnam or Bangladesh.