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What assumptions about JC Penney's 5 C's (customer, competitors/ collaborators, context, and company) must hold true for the repositioning to be effective? What does Johnson
- What assumptions about JC Penney's 5 C's (customer, competitors/ collaborators, context, and company) must hold true for the repositioning to be effective? What does Johnson perceive in these factors that lead him to believe that "Fair and Square" pricing can be a successful approach for JC Penney? How confident are you that these assumptions are correct?
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