What attitude is indicated in the signal phrase (in bold) in the following example? "Price means one thing to the consumer and something else to the seller. To the consumer, it is the cost of something. To the seller," Lamb et al. concurs, "price is revenuethe primary source of profits" (sec. 19-1). Source: Lamb, Charles W., et al., MKTG. 12th ed., e-book, Cengage, 2019. Objective/neutral Claiming/arguing Agreeing Suggesting/implying