Question
What audience segment and funnel stage is Ben & Jerry's MOST LIKELY targeting with this campaign content? It appears the coursehero provided answer may be
What audience segment and funnel stage is Ben & Jerry's MOST LIKELY targeting with this campaign content?
It appears the coursehero provided answer may be incorrect (see document)
Current Ben & Jerry's followers / conversion stage
Users who have engaged in conversations around love / awareness stage
Ice cream lovers / loyalty & advocacy stages
Users currently planning a wedding / awareness stage
Current Ben & Jerry's followers / loyalty & advocacy stages
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Foundations of the Legal Environment of Business
Authors: Marianne M. Jennings
3rd edition
130511745X, 978-1305465251, 1305465253, 978-1305117457
