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What bases does Marriott use to segment its markets? What are Marriott's major market segments? What market targeting strategy does Marriott adopt to market its
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Marriott a global hospitality company segments its markets based on several factors The bases it uses to segment its markets include Geographic segmen...Get Instant Access to Expert-Tailored Solutions
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Management Accounting Information for Decision-Making and Strategy Execution
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
6th Edition
137024975, 978-0137024971
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