What benchmark would a small pop up stationery goods retailing business use?

2019-20 benchmarks Key benchmarks for 2019-20 $65,000 - $250,001 - More than Annual turnover range $250,000 $750,000 $750,000 'Cost of sales' divided 45% to 59% 50% to 61% 57% to 64% by 'Annual turnover' Average cost of sales 52% 55% 61% 'Total expenses' 73% to 83% 82% to 90% 86% to 92% divided by 'Annual turnover' Average total expenses 78% 86% 89%