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What benefits are provided to the shopper by Peapod's services? How does their innovative product/service combination provide additional benefits beyond the average grocery store with

  1. What benefits are provided to the shopper by Peapod's services? How does their innovative product/service combination provide additional benefits beyond the average grocery store with delivery service?
  2. "Toy walls" couid be found in malls, airports, and movie theater lobbies during the 2011 holiday season. Why were they featured in these locations and what additional locations would be ideal? Explain why.

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