Question
What benefits does CRM offer to the customer? To the manufacturer? When is data about a customer too much? If two companies in the same
- What benefits does CRM offer to the customer? To the manufacturer? When is data about a customer "too much"?
- If two companies in the same industry use the same ERP software based on the same business process procedures, do they lose their competitive edge?
- How might the four "quality at the source" tools be used in health care? In banking? or In education? Please pick one and discuss.
- Which elements of lean production do you think would be difficult for U.S. firms to implement?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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