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What benefits does CRM offer to the customer? To the manufacturer? When is data about a customer too much? If two companies in the same

  1. What benefits does CRM offer to the customer? To the manufacturer? When is data about a customer "too much"?
  2. If two companies in the same industry use the same ERP software based on the same business process procedures, do they lose their competitive edge?
  3. How might the four "quality at the source" tools be used in health care? In banking? or In education? Please pick one and discuss.
  4. Which elements of lean production do you think would be difficult for U.S. firms to implement?

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