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What benefits, if any, did Southwest get by making the following choices? Can you briefly quantify any of them using data in the case? Focusing

What benefits, if any, did Southwest get by making the following choices? Can you briefly quantify any of them using data in the case? Focusing on people who used 'ground transportation' Offering services from small, secondary airports Having a shorter turnaround time (15 minutes vs. 55 minutes) What, if any, were some concerns or downsides with the above actions

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