DuPont was founded over 200 years ago and continues to be a world leader in market-driven innovation and science. Its innovation includes thousands of new products and patent applications every year, serving markets as diverse as agriculture, nutrition, electronics and communications, safety and protection, home and construction, transporta- tion and apparel.' Look closely at the things around your home and workplace, and chances are you'll find dozens of items made with DuPont materials. Ellen Kullman received a BS in mechanical engineering from Tufts University, and later a master's degree in man- agement from Northwestern University, and she began her career at GE. She started at DuPont in 1988 as a market- ing manager. Kullman climbed the corporate ladder to the top in 2009, becoming chair of the board and CEO of Du- Pont.? Under Kullman's leadership DuPont's strategy shifted from selling commodity units into high-margin areas and the stock has more than doubled during her tenure. DuPont operates in more than 90 countries, with rev- enues in excess of $39.5 billion. DuPont is ranked #72 on the Fortune 500 company list and Ist in the chemi- cals ranking. ranked #267 on the Global 500, and ranked # 41 on the Fortune World's Most Admired Companies. OPENING CASE QUESTIONS: I. What Big Five personality traits does Ellen Kull- man possess? 2. Does Ellen Kullman have the personality profile of an effective leader? 3. How did "attitude" help improve the perfor- mance of DuPont? 4. How did Ellen Kullman's self-concept affect her leadership? 5. What role does ethics play at DuPont? Can you answer any of these questions? You'll find answers to these questions and learn more about DuPont and its leadership throughout the chapter. To learn more about Ellen Kullman and DuPont, visit its Web site at http://www.dupont.com.